Month: April 2014

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How to See the Forests and the Trees

Recently, at a catch-up brunch with a friend from college who is also in the communications field, we discussed the need for a side hustle. We both leaned toward consulting, and as such were discussing client relations.

As we had both discovered, and many other solo practitioners well know, those in need of communication assistance don’t always see the big picture. Potential clients sometimes believe that a tactic like customer newsletters, press releases or social media posts can make up for the lack of a true foundation of a brand and vision. My friend told me “That’s not the entirety of what we do, and it’s hard to translate that sometimes.” To which I nodded in agreement, because I’ve been there and done that.

So here is my two cents on the matter, for those entrepreneurs who are seeking to make a big impression through integrated communication:

  • Know thyself – Can you explain you and your services in a nutshell? If that nutshell is more the size of a coconut rather than a peanut shell, start shaving down to the essentials. There is a lot of competition out there, and the quicker you can get to the “How I can help you” point, the better to keep and maintain the attention of your customers.
  • Know thy budget – Find a balance between costs, both monetary and non-monetary. Recognize what you save in dollars by trying to do it all yourself may actually come out as a time resource cost. Nothing in life is free; know when to outsource to the professionals.
  • Know thy value – This message is for clients and communication practitioners both. Pricing your goods, for entrepreneurs, means the difference between feast and famine. Allocate, budget and track your sales to know when you can bring in partners – and yes, PR and marketing people should be your right-hand (wo)man in your journey – to help you go even further. Practitioners, know and ask for the true value of your services. Sure, you may think that writing out the plan takes only X hours. But consider also the time it takes to get in the head of your client, research their field and truly deliver an informed plan.

I hope this helped someone who is being challenged with a client who is limiting their own vision in the pursuit of short-term sales. Remind them that you are in the business of creating a long-haul journey, a foundational story and a valuable brand. And to those who are working with a solo practitioner, know that though they may not get you in Newsweek in the first month of working together, they will get you to the right place in time.

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My Vegan Struggle

So…this vegan thing, let’s talk about it.

I’m struggling, y’all. So many delicious foods are made with dairy – ice cream, cookies, ice cream, pizza. My significant other is doing a much better job than me, I must say, which only makes me feel (slightly) worse. With age, I’ve become more aware of the importance of my diet and how it affects my physical health. Since I transitioned to (99.999) vegetarianism, I can say there is a difference in how quickly I can gain muscle tone, even after a junk food/no workout binge, and my skin has significantly fewer hormonal break outs. Thanks to the power of the Internet, I learned about how dairy affects your cholesterol, adding fats to your blood. But I keep coming back to the deliciousness of ice cream, and my soul hurts. Just like I don’t believe in diet cookies or ice cream, these goodies without the dairy just seems blasphemous.

Since it’s all a journey, I’m still working on it. Bryant Terry, who I consider one of the best vegan author/cook in the game, released his new book today. If you’re in the market for a new resource, whether you’re vegan, vegetarian, transitioning or a full-fledged non-apologizing meat-eater, pick up a copy of “Afro-Vegan: Farm-Fresh African, Caribbean, and Southern Flavors Remixed.” I’m going to get a copy for me and my mom (who is kicking butt at veganism and putting us all to shame over here).

Other resources that I love:

“Vegan Soul Food: Fresh, Healthy, and Creative African-American Cuisine” – took this one from my mom, best thing I’ve taken from her aside from this one super-comfy sweater.

Happy Herbivore – great community of vegans, includes an informative website and some fun cook books.

Dallas Vegan – good online resource for local vegans. Check out their Instagram as well for some yummy food shots to get you hungry.

Local restaurants: Cosmic Cafe, Kalachandji’s, Spiral Diner (Two words: tofu scramble. It’ll change your life.)

Do you have any vegan cook book or Dallas-area restaurants recommendations? Leave them in the comments, and I’ll be sure to check them out.

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Does Being a Leader Mean Never Having to Say “I’m Sorry”?

Think about the last time you made a public mistake, be it in your personal or professional life. How did you handle it? Were you apologetic? Did you immediately make amends to anyone affected? And then, when the dust had settled, did you reflect on it, file the information and move on? Those are the “right” things to do, according to anyone with a lick of sense. When it comes to me, though, you won’t find one phrase in my acts of contrition: “I’m sorry.”

Now, this is not to say that I don’t experience regret or feel that I’m wrong, because it definitely happens. What I’m saying is that the words “I’m sorry” are not part of my vocabulary (usually). They’re right up there with the act of crying – there are just some things that can’t be taken back.

Let me explain my rationale. I want to solve issues, preferably before they become full-fledged problems. When a problem does arise, I’d rather dedicate time to quashing it than explaining it, apologizing for it and then resolving it. The act of saying “I’m sorry” puts you on the back foot. Unless a person has truly goofed in an irreparable way, there is always a way to make things better. Being solutions-focused means I’m looking ahead at next steps, not down at where I am currently still in the mistake.

To give an example: I encountered a situation in which, though it wasn’t me who screwed up, it fell to me as the person responsible for the one who did screw up. My response was to take responsibility, in writing, and begin discussing what could be done to rectify the situation. Unfortunately, the phrase “I take responsibility” didn’t have the same effect as “I’m sorry” to the superiors, and I was admonished specifically for not apologizing. Even years later, I believe this was one of the best examples of mismanagement I’ve encountered. Instead of focusing on my desire to fix the problem, the manager instead only saw the lack of the specific words that made them feel better. Even after pointing out that I had not shirked my role in the situation, I was left with a bad taste in my mouth. The manager’s reaction confirmed what I’d already suspected about some people: To say “I’m sorry” is akin to groveling, laying prostrate and allowing someone to be “right” in your wrongness.

Since then, I’ve stood in my anti-sorry stance. Thankfully, the people that I work with now are of the problem-solving variety rather than the make-me-feel-better type, which means that when it comes to it, we’re on the get-things-done team.

What about you? Do you find yourself apologizing unnecessarily? (The way people, especially women, apologize for the littlest things is whole ‘nother post.) Or are you team no-apologies-necessary? What’s your fix-it tactic?