Digital Footprint in the Afterlife

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In “This Is How Technology Ruins Society” news this week, Facebook used a dead young woman’s tagged photo to advertise a dating site. Once it was brought to their attention, the social media site issued an apology and removed the ad. What makes this story even more tragic are the details surrounding the death of the woman in the image. Rehtaeh Parsons took her own life this past April after severe, aggressive and relentless online bullying following a sexual assault.

This incident sheds light on the larger story of how long our online identities live beyond our physical existence and how the sites where we are building and sharing our identities are using what we consider our personal content to earn revenue from their advertisers, mostly without our explicit permission. When my best friend died in 2009, Facebook was not yet using the photos we’d uploaded of our college days and fun nights out to promote weight loss, vacations or dating sites. In the aftermath of her very unexpected and painful death, I can’t imagine how upset I would be if I looked to the right panel of Facebook and saw her smiling face hawking some jewelry line or teeth whitening (she has a great smile, I wouldn’t put it past the algorithm to pick that up). I will say, I’m glad that her page wasn’t immediately removed in the months after her death, as her friends, family, coworkers and even people who didn’t know her sought to share their grief through posting memories of better times.

Never did I think that the 21st century of a baby book of memories, the Facebook album dedicated to the life of a child, would become fodder for online ads. The advancement in technology – facial recognition, anyone! – means that even if you don’t tag a person, the Internet can still recognize them, associate that image with them and connect the two with a simple search. Almost frightening and…sentient, isn’t it? Because of this, I refrain from posting pictures of the children of friends. What was a funny picture of a 1-year-old smearing cake on their face at their birthday party isn’t so funny when they’re in middle school and trying not to stand out as the “weird kid.” Interestingly enough, the FTC is creeped out as well. The federal regulator is launching an investigation to see if the latest round of privacy setting allowing advertisers to use photos violates a 2011 agreement.

Apparently, I’m not the only one with this thought, as evidenced by a recent wildly popular post by Amy Webb of Slate. Webb said that she and her husband refuse to post images of their daughter on the Internet- the Internet responded by finding pictures that other people had posted. Ahh, Internet justice, is there anything sweeter?

I think it may be too late for me; my face is out there, for better or worse. Thankfully I learned (fairly) quickly that putting down your drink of choice and not giving any ironic/offensive/odd facial and hand expressions makes for a safer (for life and job searches) online social presence.

What do you think of the fact that you can no longer disappear online? Did you start curbing and editing your identity?

The End Is Near

It’s been a long time, shouldn’t have left you without a…well, you know the rest if you’re a hip-hop fan. I’ve had fifty-eleven post ideas run through my head. Really, how couldn’t I be inspired by the cultural appropriation of Miley Cyrus at the MTV VMA Awards, the news about Netflix for Emmy Awards, usually the accolade reserved for television-based entertainment, my recent cable upgrade that gives me access to new movie channels (winning!) and various other topics of interest. So I do apologize to my (few) readers and to myself for the slackery.

Today, the topic is the end. The end of a life-defining journey. The end…of graduate school. This is my last semester, and it has me feeling some kind of way. I’ve formed such good relationships with my classmates, and in the course of our two years of knowing each other we have seen folks get married, have kids and supported each other through tragic events. Already we’ve had some graduations, and though we keep in touch in our Facebook group, it’s not the same as giving knowing looks at each other across FA 414 as we wait for the clock to tick down to 8:49:59 and we can calmly start gathering our books, notes and run toward the door. Okay, it’s not that bad but after nearly three hours, you’re ready to stop listening to words.

I will admit, a part of me is not ready for the idea of not having the kinds of discussions that are the staple of graduate school. It’s the entire reason I have devoted at least one night a week to talking theory, subjectivity and objectivity, 20-page research reports and current trends. When I began college, I thought I was going to be a math major…but then I really looked at the work expected of me and took a left turn. I knew I didn’t want to do English, mostly because I had no desire to read the “classics” and parse them for years to come. Though I came out of school right before the economic crash, I was wise enough to know that an English degree wasn’t going to put a lot of food on the table, whether it was feast or famine season in the economy. My initial reaction to the Intro to Communication class was “Oh, wow, so this is how the sausage is made?” My studies and career in communication has made me more selective of my media and more analytical of what I read and believe in the newspaper.

My final class is a bit of a hodgepodge but it combines all of the topics I love: language, culture and communication. In one class, we talked about accent tag videos (seriously, I can’t stop watching them), neologisms and the power it takes to create a new word, language versus speech, individual versus social functions of language and all the topics that make me go back and read and reread sentences. Although we’re focusing on the language of the States, I’d love to study the patois of the Caribbean Islands, especially considering there is such a diversity of language based on the various countries that colonized the region and the influence of indigenous mother tongue.

This week we get into language and gender, and my reading is from Judith Butler, whose name I remember from undergraduate studies. I’ll let that reading, and the other 80-odd pages be my inspiration for writing. Then, before I know it, it’ll be over.